MOLTEN STORE

Process Implementation.
Ecommerce Strategy.
Brand Guidelines.
Website Design.

 

At its inception, Molten Store was a premier online destination for otherworldly jewellery, accessories and gifts. After brick and mortar expansion, Miann Scanlan was responsible for returning the online pureplay to its core values - revamping a dormant digital marketing strategy.

Leading multiple projects including a website redesign, Miann overhauled the marketing strategy to develop a twelve month calendar with an emphasis on digital. Miann also developed and implemented internal systems and processes including brand guidelines, a product photography guide, digital reporting and a CMS.

Services August 2016 – January 2017

A large yet largely untouched email list provided a lucrative quick-win, so multi-channel content marketing campaigns were developed and led by weekly EDMs. Repurposing the creative across all paid and unpaid channels - including on site and in-store merchandising - broke online sales, traffic and conversion milestones.

Molten Store Marketing Strategy - Ecommerce and Digital Overhaul 2016
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Reposition & Relaunch