THE GRATITUDE PROJECT

Brand Identity & DNA.
360 Marketing Strategy.
PR Positioning Strategy.
Product Development.

To amplify her recent rebrand, health coach Angela Simson aka The Gratitude Project engaged Miann Scanlan to relaunch and reposition the business in the saturated health coach market. MS’s goal to increase the brand’s equity, recognition and reach was achieved by developing an elevated content marketing and profiling strategy, placing The Gratitude Project at the forefront of the health coach category to service higher net-worth clientele.

We created a unique brand DNA and applied this creative direction across all digital touch points. A 12 month content marketing, social media and positioning strategy was developed, including corporate partnerships to procure cross promotion in the fashion, corporate and technology sectors. MS also developed a series of fully automated digital products with a high-low price matrix targeting complex customer profiles and niche markets to extend the brand’s reach far beyond the wellbeing industry.

Services April 2016